UNILEVER CHOOSES TWICKENHAM STADIUM FOR CRUCIAL CONFERENCE
May 2010
Unilever's Paul Polman addresses 300 of the company's global leaders
In November last year, Twickenham Stadium successfully hosted Unilever’s inaugural Change Leaders’ Conference, a showcase of Chief Executive Paul Polman’s vision for the future. A crucial element of Unilever’s global strategy, the conference brings together over 300 global leaders to share in the organisation’s future vision and showcases exciting new products from around the world. This vision is now being implemented in over 150 countries worldwide.
Such was the importance of the conference, Unilever secured exclusive use of all Twickenham’s South Stand facilities in order to ensure complete exclusivity and confidentiality. Organisational perfection was critical and the client demanded nothing less than a perfectly executed event experience for its influential international guests. Twickenham Experience Ltd’s approach leaves nothing to chance. An experienced team of talented event managers were each assigned individual responsibilities over key elements of the conference programme. Each worked closely with their counterparts in Unilever’s Content and Production teams and the result was a smooth-running conference that delivered against all of its objectives and exceeded client expectations.
“The first Unilever Change Leaders’ Conference was a unique experience and I believe the overall success was testament to Twickenham’s unique venue and the team work and support we received from all its staff and suppliers,” said Unilever Events Group Manager Nicky Michael.
“Despite the complicated nature of the event, the Twickenham Experience team kept on top of all our needs and delivered a truly professional and faultless service with fantastic patience and understanding from beginning to end. The food was outstanding throughout but the gala dinner in particular was fabulous.”
Specifically designed to host conferences and events, the highly flexible South Stand development is well suited to event organisers and their audiences and says Twickenham Experience Managing Director Chris Morris, “We are proud to offer a number of modern facilities that you would not expect to find within a stadium, not to mention the luxurious 4* Marriott hotel and state-of-the-art Virgin Active Classic health and fitness club that are also site.”
Unilever chose to use The Live Room for its opening and closing addresses, as well as key note speeches. The main event took place in the Rose Suite, which was transformed into multi-cultural exhibition, showcasing Unilever’s numerous products from around the globe thanks to country-themed zones. The Level Two facilities provided extensive breakout opportunities for individual speakers and group sessions.
Following the success of the Change Leaders’ Conference, Unilever chose Twickenham to host its host its 2009 Laundry Category Conference, which took place March and brought together over 150 people across three days.
About Unilever
For more information and contact details please visit the Unilever website at www.unilever.co.uk.
About Twickenham Experience Limited.
Located just six miles from Heathrow Airport, with direct links to London Waterloo and 2,000 free car parking spaces available to delegates and hotel guests, Twickenham Stadium is London’s Ultimate Destination for Business and Sport. Event organisers can book the extensive meeting and conference facilities in the South Stand’s Conference and Events Centre, which provides 5000 square metres of integrated space including a state of the art auditorium with tiered seating for up to 450 delegates, the Rose Suite, which seats up to 800 guests, and a variety of business suites able to hold meetings and dinners for up to 400 people. Facilities also include the 4* London Marriott Hotel Twickenhan, as well as a Virgin Active Classic Health and Leisure Centre, making Twickenham a truly integrated and flexible 365 days a year meeting and events venue.
Located just six miles from Heathrow Airport, with direct links to London Waterloo and 2,000 free car parking spaces available to delegates and hotel guests, Twickenham Stadium is London’s Ultimate Destination for Business and Sport. Event organisers can book the extensive meeting and conference facilities in the South Stand’s Conference and Events Centre, which provides 5000 square metres of integrated space including a state of the art auditorium with tiered seating for up to 450 delegates, the Rose Suite, which seats up to 800 guests, and a variety of business suites able to hold meetings and dinners for up to 400 people. Facilities also include the 4* London Marriott Hotel Twickenhan, as well as a Virgin Active Classic Health and Leisure Centre, making Twickenham a truly integrated and flexible 365 days a year meeting and events venue.
